January 18/11

Exam Questions

Short Answer's-3 to 5 Marks

1. What's yellow journalism?
               Yellow journalism is something that distorts, or exaggurates news to create sensation and attract readers.

2. "Four hostile newspapers are to be feared more than a thousand bayonets." Explain what this quote means.
               This quote means that media is more influencial than violence.

3.Was Pullitzer and Hearst's relationship close? Explain why or why not.
               Pullitzer and Hearst's relationship was anything but close. They were competitors. Each owned their own newspaper business in New York.




4. Where did Disco music originate from?
               Disco music originated from Phillidelphia. It came from a pair of guys whose names were Gamble and Hough--they begun The Philly Sound.

5. What does Greenlit mean? Who does it have to be called by before happening?
               Greenlit means that it is a go picture/movie. Before happening Greenlit has to be called by the director first.



Long-Answer Questions-6 to 8 Mark's

1. What does the inverted pyramid consist of? Explain what each consist of. Draw the inverted pyramid underneath explaination.
               The inverted pyramid has a lead, body, and ending. The lead includes the five W's of written event. The body includes details of the event and important facts. Lastly, the ending includes slightly important facts.

2. Is it important to know the demographic of who you are advertising too? Explain why.
               Yes, it's important to know the demographic you're trying to reach because you need to know which features are best to use to graso their audiences attention and know where to use your advertisement.

3. What's 'The Cakewalk'? Were white/black people offended by this dance?
               'The Cakewalk' is a dace black people would do to make fun of wealthy white people. The black people were the ones to create the dance. The black people who danced the cake walk were exaggurating their movements that made fun of white people "parading and showing off". White people weren't offended by this dance--they even began loving it, as well as watching and copying it.

4. Who are the Lumier Brothers? Why are they important?
               The Lumier Brothers are inventors of the cimematographe--which is a movie camera. They invented it when Thomas Edison had invented his kinetoscope. They're important because they used their movie maker for science. They created movies such as, "Train Entering Station", "Workers Leaving the Factory", and "Feeding the Baby".

5. What does a print advertisement consist of? Explain each.
               A print advertisement consists of a catchy slogan, centural or dominant image, composition/colour/light/balance/and other artistic elements, and information.
              A catchy slogan is used to catch a readers attention and conveys a feeling.
              A central or dominant image consists of a dominant message you're trying to convey to the audience which fills most of the page. This might be the product itself. The image should be "visually arresting".
              Composition, colour, light, balance, and other artistic elements focuses on colour theory, layout, etc... These elements need to create a "visually appealing" poster.
              Information includes the attitude of the poster, makes the audience understand the message you're trying to portray.

6. In the early 60's cool kids listened to what kind of music? Explain why this type of music was popular at the moment to cool kids.
               Folk music was the popular music that the cool kids listened to because this type of music was honest, real and meaningful. Rock music at the time was phony.



Oppinion Piece- 20 Mark's

Were the Beatles a success in the 60's? Are you a fan of the Beatles? Explain why or why not.

Yes. -played live alot
         -signed by George Harrison to write a top hit, now known as "I Want to Hold Your Hand"
         -music was catchy, fast beat, simple and repetative
         -music influenced by both folk and R&B types of music
         -Beatles were an attraction to teenage girls
         -secret was mixing bits of other bands into one
         -were a tad rebellious(long hair, mod suits, were cheeky/cute, etc...)

-I am a fan, but not a huge fan. Songs such as "Hey Jude", "I Want to Hold Your Hand", and "Blackbird". Reason for why I like them is because their songs are unique, they have a different style compaired to todays music--today's music being all basically the same meanings and such.