Oct. 21, 2010

< The "The Greening of Canadian Business" advertisement (Apart from the glare from the cam...)


3. Identify 5 reasons why it is a good ad. Try to explain each reason a bit.

- Colours (stands out/grabs attention and colours make 'sence' to use -colour green= environment

-Main image (shows the message that is needed to be shown- Environment and business workers/companys)
- Gives info to what the main message is. (Talks about how now-a-days being environmentally safe is a key importance in everyday living and working)
- Slogan and info make sence. ("The Greening of Canadian Business" fits topic and image)
- Targets a certain audience it wants to attract. (Talks and shows only business and how more companys are changing to be environmentally friendly.- Business man working while sitting on grass)
4. Identify who the Target Audience for this ad is. Try to explain your reasons. How do you know who the ad is for?
- Target audience= Business workers. -- Talks where companie's have and should maintaine(d) a environmentally safe working environment.
I know who the ad is for by simply looking at the image and seeing a man in a suit with a tie on, typing on his computer surrounded by healthy green grass.
To me, that image is pretty clear for what their message is trying to show.
[ Which the 'deeper' meaning is to be cautious of our environment and not take it forgranted. We need to care for our Earth in order for us to have a healthy environment to live on. It can't just clean itself up. Which shows that large companie's such as "Apple" can convince people to go green.]
5. Explain the kinds of manipulation that are at work in the ad. ie like we discussed yesterday
- Has an impact on viewer.-To be aware of our environment and to go green.