Oct. 21, 2010

< The "The Greening of Canadian Business" advertisement (Apart from the glare from the cam...)


3. Identify 5 reasons why it is a good ad. Try to explain each reason a bit.

- Colours (stands out/grabs attention and colours make 'sence' to use -colour green= environment

-Main image (shows the message that is needed to be shown- Environment and business workers/companys)
- Gives info to what the main message is. (Talks about how now-a-days being environmentally safe is a key importance in everyday living and working)
- Slogan and info make sence. ("The Greening of Canadian Business" fits topic and image)
- Targets a certain audience it wants to attract. (Talks and shows only business and how more companys are changing to be environmentally friendly.- Business man working while sitting on grass)
4. Identify who the Target Audience for this ad is. Try to explain your reasons. How do you know who the ad is for?
- Target audience= Business workers. -- Talks where companie's have and should maintaine(d) a environmentally safe working environment.
I know who the ad is for by simply looking at the image and seeing a man in a suit with a tie on, typing on his computer surrounded by healthy green grass.
To me, that image is pretty clear for what their message is trying to show.
[ Which the 'deeper' meaning is to be cautious of our environment and not take it forgranted. We need to care for our Earth in order for us to have a healthy environment to live on. It can't just clean itself up. Which shows that large companie's such as "Apple" can convince people to go green.]
5. Explain the kinds of manipulation that are at work in the ad. ie like we discussed yesterday
- Has an impact on viewer.-To be aware of our environment and to go green.

Advertisement #1

Questions and Answers:



Advertisement of : ____'got milk?'_____
What about the ad grabs your attention?
The milk splashing out of the glass grabs my attention.
What demographic does the ad target?
The ad targets teen/young adults ages 12-25.
Does the ad contain ONLY the product it is selling? (If no, what else is in the ad?)
Yes, this ad shows ONLY the one product.
Is the ad 'selling' more than just its product? How so
No, this ad is ONLY selling one product.


 
Advertisement of : ______Maybelline (Falsies Volum' Express)________
What about the ad grabs your attention?
Bold block and 'night' colours.
What demographic does the ad target?
Attracts teen/young adult girls ages 16-20.
Does the ad contain ONLY the product it is selling? (If no, what else is in the ad?)
Contains ONLY one product.
Is the ad 'selling' more than just its product? How so?
The ad is ONLY selling the ONE product.



Advertisement of : _____Radience_______
What about the ad grabs your attention?
Celeb Brittany Spears'dress grabs my attention.
What demographic does the ad target?
The demographic for this ad targets ages 16-20, teen/young adult girls.
Does the ad contain ONLY the product it is selling? (If no, what else is in the ad?)
Yes, contains ONLY the  product shown.
Is the ad 'selling' more than just its product? How so?
Yes, it is 'selling' you both the ragrence and the part of it being custom 'made' by Brittany Spears.


Advertisement of : ____Neutrogena_______
What about the ad grabs your attention?
The products colour stood out to my attention.
What demographic does the ad target?
Both genders from ages 16-20 is the demographic this ad is targeting.
Does the ad contain ONLY the product it is selling? (If no, what else is in the ad?)
Yes, it contains only one product shown.
Is the ad 'selling' more than just its product? How so?
Selling more than one. By saying if you use Neutrogna then you will like this product.



Advertisement of : _____Daisy (Mark Jacobs)_______
What about the ad grabs your attention?
The girl holding the fragrence grabs my attention.
What demographic does the ad target?
Targets ages 16-25 for their demographic.
Does the ad contain ONLY the product it is selling? (If no, what else is in the ad?)
Yes, contains only one product.
 Is the ad 'selling' more than just its product? How so?
No, basically saying if you like this product; you'll like Marc Jacobs other products.

Tabloid Story Two

GDCI HEALTH



     'Bash-It!' school program is doing a huge re-decoration for Goderich.D.C.I's cafeteria! This is their
first event they're doing. 'Bash-It!' is an organization that gathers money from all places around the area of where they'r next project is. 'Bash-It!' sets schools all-round school health life. The organization provides healthy food choices all around your surrounding environment, physical activities for everyday living, and ways to deal with certain emergency situations.
     They are also throwing in a free redecoration and addition for GDCI's cafeteria. Due to students and teachers complaints on how small the school's cafeteria is. Their budget for the huge project is $3,000; all will be done in one whole year! "We know it's going to be a tight squeeze with school running and budget wise. Other than that, we--the staff--have had multiple meetings with the staff and involved parents on how we and the organization decide on all the rules and schedule's." Mr. Mathews (vice-principle) says to the source.

Tabloid Story One

MYSTERY TEACHER REVEALED

  

     No more hiding for this "teacher". Since October 3, 2010 in Goderich, Ontario; Mr. Alexander--a teacher at Goderich District Collegiate Institute--confesses that he has been stealing money from schools for his own need of financial support.
     There's no stopping Mr. Alexander at his 'special talents'. From flat out hacking and stealing, right to spitting out the truth. It has seemed it was the lowest that he could possibly think of. The "lowest of the low", Mr. Alexander says to our sources. Two years, two-thousand-fourty-nine dollars he owes each school he has stolen from, along with a couple extra given duties, we heard from Mr. Alexanders lawyer.
    Will Mr. Alexander keep his promise? Or will he settle then turn back to his 'special talents'?